THE FUTURE OF FITNESS: CLASSPASS LIVE
It’s 8:55AM in Building 6 at Industry City. Past a heap of workout gear and a pile of APL sneakers, a camera man is waiting to enter the ClassPass studio while CityRow instructor, Bacari, adjusts his heart rate monitor. Classpass Live starts in five minutes, and three times each weekday this same stillness can be felt as the clock counts down and hundreds of people tune in from the comfort of their homes.
Through apps, built-in touchscreen displays, remote classes and more, fitness and tech are bridging the gap between instructor-led studio exercise classes and winging it on your own. ClassPass Live is one of the pioneers, so we sat down with their GM of Digital Product, Jenny Wu, to learn more.
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WHEN DID CLASSPASS LIVE LAUNCH?
ClassPass Live officially launched in March 2018.
WHEN DID CLASSPASS NOTICE A SHIFT TO HOME FITNESS?
ClassPass had been following digital fitness trends for some time. As a fitness authority that has made boutique fitness more accessible to all, we wanted to extend that even further by bringing boutique fitness into your living room. This allowed the company to expand its addressable market and spread our mission to a broader audience.
CAN YOU TELL US MORE ABOUT THE HEART RATE TRACKER?
As part of our optional Starter Kit, a heart rate monitor allows viewers to track their real-time metrics on screen, as well as participate in the social experience that’s baked into this interactive offering. Viewers can receive shoutouts from instructors, compete with real humans on the leaderboard and more; thus ensuring a level of motivation and accountability that is traditionally missing from fitness videos.
HOW IS TECHNOLOGY CHANGING FITNESS?
The proliferation of wearable and video streaming technology has solved many of the shortcomings of traditional video workouts – making them engaging, accountable and fun! We’ve seen customers fall in love with ClassPass Live who would’ve never considered video workouts in the past, so technology will continue to draw in new market segments.
HOW IS CLASSPASS LIVE ACCOMMODATING THE SCHEDULES OF BUSY NEW YORKERS?
For hardworking professionals with unpredictable schedules or new moms who can’t leave the house, ClassPass Live offers a convenient, motivating and fun option to squeeze in a workout. With daily live classes featuring a variety of fitness genres, there’s always something for everyone – anytime, anywhere.
WHAT TYPES OF CLASSES DO YOU OFFER?
Our core programming is HIIT, but we also offer daily strength training, barre, kickboxing, boxing and yoga classes.
WHAT WOULD YOU SAY IS THE GREATEST BENEFIT OF CLASSPASS LIVE?
Making people feel less alone. Working out at home is a fundamentally isolating experience, and our most loyal users value the camaraderie of working out with real humans at the same time.
WHAT IS ON THE HORIZON IN 2019 FOR CLASSPASS LIVE?
Streaming ClassPass Live in as many living rooms as we can! In addition to marketing efforts, we’ll also begin to add new genre-specific interactive features and lay the foundation for international expansion.
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Get unlimited access to live and on-demand video workouts, all from wherever you are. Find out more on their website.